Simple URL Shortener | Support Portal & SEO Forums » All Posts https://support.shorturl.gg/business-marketing-and-seo-forums/discussions/business-marketing/search-engine-marketing-sem/feed/ Fri, 18 Oct 2024 04:00:02 +0000 https://bbpress.org/?v=2.6.11 en-US https://support.shorturl.gg/business-marketing-and-seo-forums/topic/is-google-pushing-out-the-special-leads/#post-2410 <![CDATA[Reply To: Is Google Pushing Out the Special leads?]]> https://support.shorturl.gg/business-marketing-and-seo-forums/topic/is-google-pushing-out-the-special-leads/#post-2410 Tue, 27 Sep 2022 11:23:26 +0000 Why are you talking about old data from 2018 etc.?

Not sure what you are trying to say mate.

]]> https://support.shorturl.gg/business-marketing-and-seo-forums/topic/is-google-pushing-out-the-special-leads/#post-2045 <![CDATA[Is Google Pushing Out the Special leads?]]> https://support.shorturl.gg/business-marketing-and-seo-forums/topic/is-google-pushing-out-the-special-leads/#post-2045 Wed, 14 Sep 2022 09:09:34 +0000 The SERPs have changed. Search features have become a dominant force in the results pages of most major search engines, particularly Special leads Google, and this could have major implications for the millions of smaller companies that rely on search engines for their traffic. Historically, Google has provided a Special leads relatively level playing field for the little guys, both in organic and paid search. The changes, however, risk destroying the relationship

Google has long held with these smaller companies, and Special leads tipping the scales firmly in the balance of the biggest brands. channable-campaign-june-2022 So, what are the changes, what are the impacts they are having, and most importantly, what can you do?

A Seismic Shift Marketers like to talk of “the year of”. I’ve lost count of how many years have been ‘the year of mobile’ (there’s currently 3.6 million results for this search term in Google), and no doubt there’ll be a flurry Special leads of articles on their way shortly to discuss what 2019 will be ‘the year of’. Such declarations are of questionable use, but they make for  good headlines, so, shamelessly jumping on the bandwagon.

I’m going to retrospectively declare that 2018 was Special leads the year of the enhanced search feature. Google has been steadily enriching the SERPs in recent years, gradually adding more and more features that go above and beyond the traditional ‘ten blue links’, but beginning at the end of last year and throughout Special leads 2018, they went absolutely bananas. The Changes Many of the enhanced, in-search experiences we’re seeing aren’t really new, or have at least been around in some form for a while.

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