To sum up the video shortly here at Ahrefs we’re big advocates of the following four:
- Pursuing competitor’s links
- Creating linkable assets
- Content promotion
- Guest blogging
By studying its links you can figure out which tactics to use so that you can get similar links and outrank that page.
And this is where an SEO tool like Ahrefs is absolutely indispensable:
Follow the crowd and you be just another cheep.