Content creation is basically the process of creating good quality content that provides value for your users, readers or potential customs and the audiences you want to reach.

The content information usually consist in the forms of different media such as video, images ,text , sound files etc. that your website visitors has access to on your public website.

The creative process can be quite long from the initial idea and planning stage to the finished product and is usually divided in two stages:

1. Creation stage
2. Management stage

A major factor of SEO content creation are the keywords used, the structure of the content created, and how you organize that content in your website.

In the create and planning stage it is quite common to gather and accumulate data that is related to the audience you want to reach so that the created content on your website has the maximum reach to as many as possible in your target group. In other words, data collection starts from scratch and the content creation process ends when everything has been collected.

It can require quite a lot of research once the data has been collected and analyzed. It takes time to create good content of high value. And as most are aware of Google and other search engines loves good content. Good information is still king on the internet!

You can sum down this to the following:

“SEO Content Creation can be defined as content writing that can rank higher among the competitors. It includes quality content with proper structure, internal links, references and visual content“

 

Making The Best SEO out of Content Creation

Every company has a unique product, and every user has a unique personality and opinion about the brand and products offered. To make certain that your created content you must make sure that it is also search engine optimized such as videos and images for example. Make sure that they are using the appropriate fields such as the ALT tag and video is marked correctly in the code too so that Google can read and index them correctly.

Create content of significant value and make use social media, user-generated content such as Instagram , Twitter, YouTube posts and interviews for example, and SEO content to drive targeted traffic to your website.

Do not” borrow” text from other websites or use images or videos that are not yours as search engines are smart enough to figure out that you did not make the content yourself. (Not to also mention the ethical side, its just wrong!).  You will be punished for that.

Your blog post may not even be indexed. Internet marketing, content creation and SEO goes hand in hand and the execution of it is important to be planned well. It also requires that your marketing manager have an understanding of the brand’s overall position in the market

Make your Keyword research!

A important part of your strategy is to find and use those search terms (keywords that you wanted to be top ranked). An SEO campaign without keyword research is like ship without a rudder. It is incomplete and will not produce any tangigle results..

The four key steps of making a good keyword research:

Determine the goals of your marking campaign by searching for the relevant keywords relates to your business and what you are offering.
Make a list of the keywords that is what you users/customers will likely search for
Create the website content based on these keywords you have analyzed

Remember to link your content!

A cornerstone of content creation is that it contains the main keywords that you have searched. You can link the content containing the long-tails keywords with this content.

Link to your related content correctly by interlinking:

Interlinking will help the bots crawl all the pages, identify the most important ones, and rank them accordingly. This kind of structure is also known as the tail to head structure. Interlinking can drastically reduce your bounce rate if you link appropriately.

You can read more about interlinking here at crunchify’s website :
https://shorturl.gg/interlinking-crunchify 

Avoid orphaned content that doesn’t receive any link from other website pages. Mostly, search engine bots ignore the content, which is difficult to access so usually it is ignored by the major search engines which are very bad for you.

Create tags too, it helps search engines and users to understand the information and also tags can help you link the similar content. Don’t overuse tags, use them to link to relevant information as less is sometimes more.