Hello everyone,

A little trick that might help many of you with your SEO.
If you are customizing your meta title and description (and you really should) you might want to use some dynamic information to save time and help you out.

First of all, before telling you about this trick, a few reminders about metas and what I think is the best way to use them.

You should always keep in mind that metas are directed to people on the web, they must be readable, attractive and relevant.
Also remember that they will appear on Google search results. People will take less than a second to decide if they will click on your link or not, do not try to make it a clickbait, just try to explain, in very few words what is your product or your service. You will get more clicks and a better bounce rate.

You should customize them as much as you can:

This is actually the most common mistake I see and one of the reason of this post.
I know, customizing metas for each product is very time consuming, more over if you work on websites with thousands of products.

My advice:
Make a global meta title and description as many dynamic values as possible, with custom attributes. This will do most of the work for you. You will just have to check the result while creating new products and make minor adjustments.

Keep it simple:
This point is almost like the 1st advice but need to be said twice
Many site decide to put the name of their site in the meta title, or their shop catchphrase, I think this is a mistake.
If someone is searching in Google “iPhone X 16GB”
They will click on a meta showing :
“iPhone X 16GB from $200, 1 year warranty”
Not on :
“Best iPhones at the best price from superphonesite.site”

Now, many plugin that helps you manage SEO have features to create dynamic meta titles and meta descriptions for your products, including Smartcrawler pro. But if you need to add a custom attribute, it is not possible. Adding a custom woo commerce attribute like color, size, model number can be very useful to customize your meta automatically and save you a lot of time.

Here is how you can add custom attribute in your meta for WPMU Dev’s Smartcrawl plugin

1st thing, You will have to create a small mu-plugin. Open up your favorite HTML editor and save tis code as custom-meta-attribute.php.

Now head over to your WordPress installation and upload this little mu-plugin to wp-content/mu-plugins folder. Once you done that it is instantly activated by the system and no more action is needed on your side. If the “mu-plugins” folder doesn’t exist then create it in the wp-content folder.

WordPress MU-plugin code:

ID, $taxonomy_name, ”, ‘, ‘ ) );

    break;

   }

  }

 }

 return $replacement;

}, 10, 2);

In these years of the global pandemic it has created a trend for everyone to be searching online whether they need a service or product. Besides Web development as a service, I myself own a ecommerce store and I will like to pen down some of my thoughts on this ecommerce subject.

In the world of ecommerce, just sending traffic to your website is not going to be sufficient to bring sales to your business. Getting traffic alone is tough and expensive, however the next step to be taken care off is conversion. Conversion is actually the key to success of the sales. Imagine you can have a thousand people walking to your retail store but no one buys anything. That is worth nothing. Therefore to improve your conversion rate you will need to optimize that traffic for success.

Here are nine ways which I will like to share with regards to creating a positive impact on your conversion rate.

1. INTEGRATING MULTIPLE PAYMENT OPTIONS

The most fundamental but yet forgotten. One of the easiest ways to increase the conversion rate is to add multiple payment methods on the checkout page. Just adding one payment method is not enough. Often people stop at PayPal or stripe alone, but adding up additional channels like bank transfer will create more options for your customers.

Benefits of using multiple payment methods:-

• It makes customers feel more secure

• It makes your company look more trustworthy and legitimate.

• Therefore increases conversion rate

2. ATTRACT RELEVANT WEBSITE TRAFFIC

One of the reasons your online store conversion rate is low is that you are not sending the right traffic to your website. Just sending high traffic to your website is not enough. I learnt that SEO and Paid Ads are both a whole new level of skillset individually. By not optimizing them, you could actually be losing money without receiving ROI.

3. MAKE BUYING PROCESS SIMPLE & EASY NAVIGATION.

You are sending all traffic to your website, but browsing your website is confusing to your users/customers. Try to make user-friendly navigation so that users can navigate your website easily and take action accordingly. The less time spent finding their product, the higher conversion rate.

4. SHOWCASE YOUR PRODUCT SOCIAL PROOF

One of the authentication factors on the website is social proof. Nobody wants to be the first buyer of the website due lack of confidence. Already many people buy from your site and give feedback on it.

5. OPTIMIZE YOUR WEBSITE SPEED

So many people land on your website and browse accordingly. But if your website speed is not good enough, your conversion rate is low because users cannot browse those websites, which takes time to load. My ecommerce site is hosted on WPMU Dev bronze plan, and it really work wonders for me in terms of speed.

6. PROVIDE DISCOUNTED/SAVE OPTIONS

One of the easiest ways to engage your customers is to provide discounted prices because users are often interested in your product. Create discount coupons for different occasions.

7. PRODUCT GUARANTEE

This is another way to create authentication for your customer, like buying your product without any 2nd thought. You just need to add a few words on your website/product page like- 30 days money-back guarantee etc.

8. ADD HIGH-QUALITY IMAGES AND VIDEOS

After a user land on your website, they see the product. If they see the product clearly with high-quality images, they know about it in detail. One of the important factors for users is to see the product clearly how it looks.

9. REDUCE THE NUMBER OF STEPS IN THE CHECKOUT PROCESS

Similar to point number three, but this one is more of the check out process after the product has been added to cart. The lesser number of fields required on the checkout page will contribute to more positive conversion rate as well. For my ecommerce store, I have combined both fields “first name” and “last name” into “Recipient Name”.