How to Insert Google Ads Conversion Tracking to Woocommerce.

Hello everyone,

Quick ‘How to’ today for something very important that should be done by every site owner who also uses Google Ads.

I was a bit surprised recently to see that there is no ‘click and connect’ solution made by Google Ads for Woocommerce as I was looking for a simple way to explain to a client. This seems very odd.

A little reminder : conversion tracking allows you to track every time a user buys something from your shop and understand his behavior.
It will help understand what drove him here and how much this cost you in advertising.
This is crucial to calculate your ROI (Return On Investment), basically, what this sale cost you.

You will also be able to use the smart bidding functionality offered by Google that will automatically improve your conversion rates and cost.

This then helps you optimize your campaigns and create more campaigns with the right information.

I have seen several site owners spending a lot of money on Google Ads without having this on their website, most of the time this means throwing money by the window !
Another quick tip related to Google merchant center : make sure you only advertise products in stock !! This is a major issue too less considered, you cannot convert if you cannot sell the product !

Back at it now. Here is the process for tracking conversion with Woocommerce.

1. Get your code from Google

To do that you need to go to your Google Ads account, in the top menu bar, click on tools, then on conversion.
You will then get the list of your conversions. If you have not created one yet you will have to create a conversion, you can call it “woocommerce sale” for example.

Next, you will have to click on this conversion and go to the step “Configuring tags”, and then select “configuring yourself”.

On the new page, you have to go to the bottom to “Event snippet” and you will see the code you need to insert to your Woocommerce. Copy this code

You should have something like this :

2. Go to your Woocommerce ‘Thank you’ page

To do that you have to go, with your FTP, to the following folder :
wp-content/plugins/woocommerce/templates/checkout
And open the page ‘thankyou.php’

3. Insert the code

At the end of this file, you can paste your code like this

You can save now and visit your site to make sure nothing is broken and you did this step correctly. If you get a PHP error just remove the code and check that you did everything right.

4. Change the default conversion value

By default, Google put a static value for your conversion code. In my example, the value is set at 10€, which means that every conversion will come back to Google with a 10€ total order price.
We do not want that since the goal is to calculate the ROI. So we will need to add the dynamic Woocommerce order price.
I order to do that we will need to use $order->get_total()

Here is your final code:

5. Verify that your code is working well.

You can create a test virtual product at 0€ and make an order as a guest.
On the ‘Thank you’ page you can check the page code source and see if the value is correctly showing.
You can also save the URL of this order ‘Thank you’ page and use it to verify the conversion from Google.
To do that you have to go into the conversion list, and click ‘verify’ or ‘debug’ depending on your conversion status.

I hope this helps

The Performance Max Campaign is the latest entry in the Google Ads network. Performance Max Campaign is the next step towards automation by Google Ads, and it combines all ad networks provided by the Google ads network.

Main Function of Performance Max Campaign by Google
Performance Max helps you drive performance based on your specified conversion goals, delivering more conversions and value by optimizing performance in real-time and across channels using Smart Bidding. Performance Max combines Google’s automation technologies across bidding, budget optimization, audiences, creatives, attribution, and more; all empowered by your specific advertising objective (for example, if you have a CPA or ROAS target) and the creative assets, audience signals, and optional data feeds you provide.

Benefits of Performance Max
Reach new audiences across all ad networks & show your ads to more potential prospects.
Performance Max works on smart bidding strategies & helps you drive better results & performance.
Steer automation with the Performance Max.
And last but not least transparent insights into what is working & what should be improved.

When to use it?
Performance Max is the best option to use when:
You have specific advertising and conversion goals (e.g., driving online sales, lead – generation, etc.).
You want to maximize the performance of your campaign and aren’t limited by which channel your ads appear on.
You want to easily access all of Google’s advertising channels using a single campaign.
You want to get additional reach and conversion value beyond keyword-based search campaigns.

Google Ads Automation
Google Ads automation uses machine learning to grow your business. You add your unique expertise, such as budget, business goals, and conversions you want to measure, and Google Ads automation will find potential customers for your goals and serve the most appropriate ad, with the optimal bid, to maximize campaign performance.

Campaign Inputs
Performance Max uses machine learning models to optimize bids and placements to drive conversions or conversion value for your goals. Still, you provide important inputs like audience signals (including your customer data) and high-quality text, images, and video that can significantly improve your campaign performance.

Problems With Performance Max
Although Performance Max has several benefits for beginners & novices, easy to use & set up, it doesn’t require much expertise for optimizations & automation.

What are the Issues?
New & Learning: Whoever knows about Google or any other market giant’s new features knows that these new tools come with great risk.
The Google Ads expert community has observed that this new campaign is good for saying that it can be easily handled by some who don’t have much experience with managing Google Ads.
The problems are that Performance Max only runs on smart bidding strategies & because of it, if your account doesn’t have much data, i.e., past conversions, it can go downhill with burning your money without any results.
It affects other campaigns running on smart bidding strategies & doesn’t provide much control at the product or ad level.
After launching Performance Max campaigns as a test, it has been observed that it affected other smart shopping or search campaigns that we provided good results before.
Performance Max is like a pandora’s box; it can provide great results if used correctly or burn your money without any results.

Pro-Tip
To avoid the above-stated issues, always test Performance Max with a particular category/collection. So, it would not affect the performance of other campaigns seen and discussed many times among the media buying community.

The Future
If you are not a fan of the Performance Max campaign due to conflicts & other issues, then it can’t be helped. It is here to stay. By Q3 of 2022, Google announced that the smart shopping campaigns, which are the favorite of all, would be replaced by Performance Max Campaigns.

Hi everyone this article is about PPC, paid per click advertising. In Marketing, besides SEO (Search Engine Optimisation) there is also PPC, which I will talk about in this article. It is very tricky to attempt on PPC as not only it cost money, but it can also bleed your bank if done wrong.

However the goal is that once we found the optimised campaign that produces ROI, then thats where we can scale up the website or business. In PPC the cost is determined by bidding, which comes from supply and demand. Below are some questions to consider the bidding strategy.

Which Factors Should a Marketer Consider When Deciding a Bid Strategy for Effective ROI?

It is a common and confusing question about what strategy is good and performs. It depends on the situation, and there is no specific answer. But choosing the right strategy at the right time makes your campaign profitable. Most advertisers are struggling to achieve 200% ROAS in the initial stage.

So what is the best campaign bid strategy for you?

One of the important factors to achieve a profitable ROAS is to choose the appropriate bidding strategy based on the campaign goal. If the campaign purpose is awareness and you are selecting conversion objectives, it’s not good for your campaigns.

First, you have to be clear about your campaign objectives what you want to achieve first. What type of bidding strategy you will use. Like, Manual vs. Automated bidding strategy. We have many bidding strategies, but that does not mean you have to choose one bidding strategy for all the campaigns.

How to choose the right bidding strategy?

Before choosing a bidding strategy, you have to be clear about goals, limitations, and constraints. Goals: defines what you want to achieve, like traffic, leads or sales, etc.

Your Target Audience:
Who is your target audience? Identifying your target audience makes your campaign super profitable.

What is your budget?
A budget can allow you to reach out to an audience.
Several bidding strategies exist in the Google ads account. Here is the list of manual and automatic bidding strategies. Like: manual, target CPA, Target ROAS, Maximize click, target impression share, and enhance CPC.

Manual CPC:
This bidding strategy is used when you want the most control in your hands, like, manually optimize your every keyword’s bids.

Automatic Bidding:
In an automatic bidding strategy, google sets your bid according to goals, budget, and other settings.

Target CPA:
This bidding strategy is used when you want to achieve targeted conversion with a specific amount, like you need each conversion at $30.

Target ROAS:
This bidding strategy stands for Target Return on ad spend. This means the revenue you want to generate for each dollar you spend on ads. After this setup, Google will automatically optimize bids and try to achieve those goals.

Maximize Click:
With the help of this bidding strategy, Google tries to achieve more clicks according to your budget and bids.

Target Impression share:
This bidding strategy is set at your campaign level; this counts the percentage of times your ad is shown compared to the number of times your ad could be shown.
This Strategy is also used for brand awareness.

Enhance CPC:
Enhance CPC bidding strategy that raises bids to maximize the likelihood of achieving the advertiser’s target CPA or ROAS. Like, if an advertiser wants to get 400 conversions at $30 each, they can calculate their maximum bid using enhanced cost-per-click bidding, and they would then use enhanced CPC as their primary bidding strategy.
Since this is a manual CPC bidding strategy, you can not set your bids automatically through automated bidding methods like target return on ad spend or Target impression share bidding.

Note: We have several bidding strategies; just using one bidding strategy for so long is not enough. Use the appropriate bidding strategy that supports your campaign goal based on the data. In this way, your account will be profitable if you use it in the right way.