Marketing Trends for 2023.

As the business landscape continues to evolve rapidly, it is important for companies to stay up-to-date with the latest marketing trends in order to remain competitive.

In 2023, there are a few key areas that businesses should focus on in order to succeed.

1. Digital Marketing:
   The rise of digital marketing has been one of the biggest game-changers in recent years, and it is likely to continue in 2023. Companies must develop a strong digital marketing strategy that includes a comprehensive online presence, social media marketing, and content marketing. It is important to create relevant, valuable, and engaging content that resonates with your target audience.
2. Personalization:
   In 2023, personalized marketing will be more important than ever. Customers are looking for a personalized experience that reflects their interests, preferences, and behaviors. Companies must use data analytics and customer insights to tailor their marketing efforts and provide a more personalized experience for their customers.
3. Customer Experience:
   Customer experience is becoming increasingly important for businesses in 2023. It is no longer enough to simply sell a product or service; companies must also provide an excellent customer experience that goes beyond the transaction. This includes personalized communication, exceptional customer service, and a seamless purchasing process.
4. Sustainability:
   As more consumers become environmentally conscious, sustainability is becoming a key focus for businesses in 2023. Companies must take steps to reduce their environmental impact, such as reducing waste, using eco-friendly packaging, and sourcing materials from sustainable sources.
5. Influencer Marketing:
   Influencer marketing has become increasingly popular in recent years, and it is likely to continue in 2023. Companies must identify the right influencers who have a strong following and align with their brand values. They should also create a strategic partnership with influencers to promote their products or services.
6. Voice Search Optimization:
   As voice search continues to become more prevalent, brands will need to optimize their content for voice search. This includes using conversational language, targeting long-tail keywords, and ensuring their content is easily digestible and relevant to voice search queries.
7. Augmented Reality:

   Augmented reality is a growing trend in marketing and is likely to continue in 2023. Brands can use AR to create immersive experiences for customers, whether it’s allowing them to “try on” products virtually or providing an interactive way to explore products.

In conclusion, businesses must keep up with the latest marketing trends in order to succeed in 2023. By focusing on digital marketing, personalization, customer experience, sustainability, and influencer marketing, companies can create a strong brand presence and drive sales. By taking a proactive approach to marketing, businesses can stay ahead of the competition and achieve their goals.

SEO Link Building Importance.

Search engine optimization (SEO) is the process of optimizing your website and its content to rank higher in search engine results pages (SERPs). One of the most important factors in SEO is link building. In this article, we will discuss why link building is important for SEO, how to do link building correctly, and some best practices to follow.

Why link building is important for SEO

Links are important for SEO because they act as “votes” for your website. When other websites link to your content, they are essentially telling search engines that your content is valuable and useful. The more high-quality links you have pointing to your website, the more authoritative and trustworthy your website will appear to search engines. This can lead to higher search engine rankings and more organic traffic to your website.

Google Algorithm and Link Building.

Google uses links as an important parameter to rank websites in its search engine. The PageRank algorithm, which was developed by Google’s co-founders Larry Page and Sergey Brin, uses links to determine the authority of a web page. The algorithm assigns a score to each web page based on the number and quality of links pointing to it. Pages with a higher PageRank score are more likely to rank higher in Google’s search engine results.

Google’s algorithm uses links as one of the important ranking factors for determining the quality and relevance of a website. Link building refers to the process of acquiring links from other websites to your own site.

In general, Google’s algorithm considers the following factors when evaluating links:

1. Authority and trustworthiness of the linking site:
   Google considers the authority and trustworthiness of the linking site. Links from high-quality, reputable sites are valued more than those from low-quality or spammy sites.

2. Relevance of the linking page:
   Google considers the relevance of the linking page to the content on your site. Links from pages that are topically relevant to your site are valued more than those from irrelevant pages.

3. Anchor text of the link:
   Google also considers the text that is used as the anchor for the link. The anchor text should be relevant to the page it is linking to, and should not be overly optimized or spammy.

4. Diversity of linking domains:
   Google values links from a diverse range of domains rather than multiple links from the same domain.

It is important to note that link building is just one of many factors that Google’s algorithm considers when ranking sites. While acquiring high-quality links can certainly improve your site’s visibility, it should not be the sole focus of your SEO strategy.

How to do link building correctly

Link building can be a challenging and time-consuming process, but there are some best practices to follow to ensure you are doing it correctly.

1. Create high-quality content

The first step to building high-quality links is to create high-quality content that people want to link to. When your content is valuable, informative, and unique, other websites are more likely to link to it.

2. Reach out to relevant websites

Identify websites in your niche or industry that could potentially link to your content. Reach out to these websites and ask if they would be interested in linking to your content. Make sure you personalize your outreach email and explain why your content would be valuable to their audience.

3. Use social media

Share your content on social media to reach a wider audience and increase the chances of it being shared and linked to.

4. Guest blogging

Guest blogging is a great way to build links and establish yourself as an authority in your niche. Find websites that accept guest posts and pitch them ideas for articles that would be valuable to their audience.

5. Monitor your backlink profile

Regularly monitor your backlink profile to ensure that all of your links are high-quality and relevant. Use tools like Ahrefs or Moz to check for any spammy or low-quality links and disavow them if necessary.

Best practices to follow

There are also some best practices to follow when building links to ensure that you are doing it correctly.

1. Focus on quality over quantity

It’s better to have a few high-quality links from authoritative websites than a lot of low-quality links from spammy websites.

2. Use natural anchor text

Anchor text is the text that is used to link to your content. Use natural anchor text that accurately reflects the content of the page you are linking to.

3. Don’t buy links

Buying links is a violation of Google’s guidelines and can result in penalties and a loss of search engine rankings.

In conclusion, link building is an essential part of SEO and can help you achieve higher search engine rankings and more organic traffic to your website. By following best practices and creating high-quality content, you can build a strong backlink profile that will help you establish yourself as an authority in your niche.

First of all, let us understand how the game of search engine work together. Search engines use algorithms to determine what websites get ranked higher than others.

This means that if you want to rank well on Google, some things ultimately have to be done right. further more, you will also make google to index your website by submitting your website URL for search engine.

The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

However there are many ways to rank your website, on google but to help you out i have compile.

HERE ARE 6 SEO STEPS TO UTILIZE IN ORDER TO RANK YOUR WEBSITE

1. SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization. In simple terms, SEO is a method to increase traffic to a website via search engines. It involves using specific keywords to help bring visitors to your site. There are many different factors that go into SEO, including page content, titles, keyword use, and links.

2. On-Page SEO

On-page SEO refers to optimization done on individual web pages. This includes things like meta tags, internal linking, and external link building. You want to make sure the text on each page is readable, unique, and contains relevant information about the topic. It’s best to write at least 250 words per page. Also, add meta descriptions and title tags to provide additional visibility. Make sure these elements match the keywords on the page.

3. Off-Page SEO

Off-page SEO refers to optimizing websites outside of your own domain. It includes backlinks (inbound links), social media marketing, and PPC (pay-per click). Backlinks refer to other domains that link to yours. Social media sites like Facebook and Twitter are great places to get backlinks. Find forums on those platforms related to your niche and post threads about yourself and your business. Start commenting on blogs in your industry. You may need to pay for some of these services if they aren’t included in your current budget.

4. Content Marketing (blogging)

Content marketing is often called “blogging” for businesses. Creating valuable content takes time, especially if you’re doing it right. If you do it well, you should have a steady stream of high quality content coming out over time. Consider having a schedule to release posts throughout the week. Once you start getting comments and shares, you’ll know you’re on the right track.

5. Branding

Branding is a visual representation of your company’s values and personality. A brand should be represented everywhere online–from logos to fonts to color palettes. It should be consistent across all types of content (textual and visual).

6. Link Building

The second step would be link building. There are many ways to go about doing this. One way is to simply ask people who know you personally to mention your website somewhere on their own blog or social media profile. Another method is to find blogs in your niche and reach out to the author and ask them to write a guest post for you. Thirdly, you can contact companies in your industry and see if they’d be interested in adding a link to your website. Finally, the last way to build links is to offer a free service or product to bloggers in your niche. Once again, these methods are pretty simple and require little work. However, the best way to get quality backlinks is to use tools that automate the whole process for you.

If you find this helpful, then leave a comment below. Thank you everyone.

Hello everyone,

Today I am sharing another tip related to product and customer reviews. This is still an important part of the work to do to gain the trust of new visitors and improve conversions on your website.

I often see site owners who have few to zero customer reviews on their sites because they struggle to get them and are afraid to get in this game because of potential bad reviews. But if you ask me this is a mistake because they keep losing potential clients.
Having bad reviews is ok from time to time, as long as you have many other reviews and that you answer the negative ones. This is the opportunity for you to show that you care about your customers and are here to answer if there is any problem, this is the most important part of customer service.

There are several ways to get customers reviews, here is the top five of the most effective and common ways to get customers reviews :

1. Post purchase email reminders
This is the most common way to ask reviews : someone buys a product from your shop, then, after a period of time, you send them an email to ask about their opinion with a link to the review page. This is pretty effective !
You can send several reminder emails to ask for reviews, some brands decide to send you emails until you leave a review. To my mind, one email and one reminder are enough, after that this is annoying and will hurt your brand image. This might also reduce the effectiveness of your newsletters because people will consider your emails irrelevant

2. Separate product and global experience reviews
To do that you can send an email right after the order has been delivered by the carrier to ask if they have received their order correctly and then put a link to a global review (Truspilot, Google..)
Then, a few days later, you can send another email, with a picture of the item they bought, asking for a product review. This will double your reviews !

3. Package flyers
If you want to push it a little more you can add flyers to your packages (if you sell physical goods) asking people to give a review for the product they received. This mostly only work if you give a reward coupon with it because it requires a bit of work for the customer (they do not have to just follow a link, they have to go to the site and the review page themselves)

4. Customer support reviews
One of the best ways to get positive reviews. Whenever you finished discussing a request with a customer (and it ends well), you can ask the client to leave a review if she/he is happy. The conversion rate is amazing and you barely get any bad feedbacks because you know you have satisfied the customer right before he wrote the review

5. Website links
When you get reviews you will most likely put a widget on your website to display your ranking on Google, Trustpilot or other review platforms. This kind of widget gets a lot of views, many new visitors will check this page before making a purchase just to be sure that you are reliable. You probably know that. But many customers, who already bought from you, will also come to these pages and might leave reviews about their experience with you.
Make sure you make beautiful review widgets visible on your website, you will hit two birds with one stone.

I hope this helps some of you to get more feedback from your customers and grow your business!

Do you hate cold calling customers? Do this instead and get better at it.

In these days were we have LinkedIn, Facebook and other social media platforms, in-bound marketing, account based marketing, video marketing and so forth it is very easy to forget that the old phone actually works too; actually maybe even better in someway than before in the past when we did not have the internet. Reason behind this is quite simple; less competition than ever before!

While hiding behind your computer may feel like a safe option, putting yourself out there may give better sales and marketing results than you might think.

These days decision makers receives less sales calls than they did in the past and if you act professional and being up-front with what you can offer of value they may be very open to listen that what you have to offer. It all begins and making that dreading cold call. But hey it might not be so bad as you think. Cold calling can be very fun too and you get direct contact with your prospects.

Afterall; it doesn’t matter which modern form of internet marketing you use. The main goal is that it ends up with a sales call and a signed sales contract at the dotted line, right?

So why not go the direct path?

Well here is how you do it.

• Set aside time:
  Instead of dabbling with cold calls every now and then – which also makes them easy to put off – set aside a specific time a week, for example half a day, when you can call undisturbed and focused.
• Set goals: Decide how many calls you will make and chart the results of the call to see how many people you got to speak to (that was not a switchboard or answering machine), how many meetings you book and how many asked you to call back and how many requested information by email. The latter parameters are also good because there may well be new opportunities when following up. The mapping helps you see what hit-rate you have.
• Have a good basic list:
  Make sure your list has as many relevant companies as possible by segmenting it based on industry, turnover, number of employees or any other variable that means you don’t spend time calling companies that don’t fit your offer.
• Collect participant lists. At conferences and industry-related gatherings, you can collect contact information that can become a good ring list.
• Do NOT ask if you disturb the prospect:
  When you call them or apologize for it. Instead be direct and clear what you want and LISTEN to what they prospect says. Also be attentive to if you can hear back ground noises or voices which could mean that you called during a meeting. Show your customer the respect and ask if you should/can call him on a more appropriate time and when. The important thing is to show that you respect the customers time and you’re not the random sales guy, but you are a real professional.
• If no, set a new time.
  If the person is unwilling or unable to talk, be sure to set a time or day when you will return. This also applies if they ask you to come back after Christmas, the weekend or a holiday. Add to your calendar.
• Ask them to come back in a year:
  Call in six months. Otherwise, you risk missing important procurements or decisions. If you receive an excessively long time until the next follow-up, there may be changes in the interim, so stay one step ahead.
• When the conversation ends:
  Proceed from the three I’s.
  Introduction: a short, concise introduction where you either open simply with information about who you are and what you want, or bake in a relevant problem directly, based on what you and your company usually solve for your customers.
• Stimulate Interest:
  ask relevant questions, prove your competence. Then take the initiative to meet: give the person two more options when you can meet,
• Send an invitation:
  In Outlook, preferably with a summary and agenda.
• Create recognition:
  You can easily show that you understand the company’s problems, especially if you notice that the person you are talking to does not want to be so open. For example say something like: “We often see in other companies in your industry that …” is an effective way of expressing yourself.
• Build up talking points:
  Take control of the conversation by preparing a few points. If your first question gets a negative answer, have one or more follow-up questions prepared so that you are the one directing the conversation.
• . Be prepared to change the subject:
  If you notice that the customer is negative, have another topic going. Get back in touch and ask how it went after any previous contact. So feel free to read up a bit beforehand and keep track of what kind of contact you had with the company in the past, even if it was a long time ago.
• Record the outcome of your conversation:.
  Even if the customer does not respond. Then you know when you can call again – I advise that calling maybe a maximum of three times in a week if you don’t get an answer and letting it go after five unanswered calls. Then it might be easier to reach them by email. Many choose not to answer when an unknown number calls.
• Complete with networking:
  Or other ways to attack your market that are not as focused or direct. It provides new inputs and opportunities to go directly to a follow-up call.
• Work structured at company level:
  Basically: “A company I came into contact with decided to invest in cold calling, but the new manager faced resistance internally. An internal call center was then created with three people who only worked with booking appointments. It increased the company’s turnover by 53%.”
• Always follow up:
  Perhaps the most important of all. The timing is important, the customer can change their mind for various reasons and be more receptive next time. To avoid the follow-ups feeling boring and pointless, make careful notes in the CRM system about the development.
• Get in touch more times than you think is necessary.
  The average customer decides to buy after 5-6 contacts. The average salesperson gives up after 3…

So there you have it good folks!
Plan your calling time appropriately and most important have GRIT!

Do not give up because you get rejections or even worse upset about it. instead apply a mentality of that you are working towards your goals. It is fun to make cold calls and you meet a lot of interesting nice people while calling too and eventually you will also meet that person that will buy from you.

Here is a updated video of SEO strategies to rank as number one on Google from SemRush.

In this video you will be thought how to apply the core principles to launch a success SEO marketing campaign:

Overview of steps in the video:
0:00 Intro
0:52 What is SEO?
2:07 4 Core Pillars of SEO
2:17 Keyword Research (like a Pro)
7:48 Technical SEO 101
11:53 How to Optimize & Create SEO Content
14:36 The Art & Science of Backlinks

The process of SEO has four core pillars of success:

1. Keywords
2. Technical
3. Content
4. Backlinks

You will be walked through all the four steps in the video.

Don’t worry, it isn’t that as it might seem.

On-site optimization is a mix of qualitative and quantitative research used to identify problem areas on a website in order to give actionable insights for improvement. Quantitative research is done by diving into the numbers to figure out what is happening on the site. Metrics such as Bounce & Exit Rates, Conversion Rates, Engagement Time, and others like these allow us to form a picture of how users interact with each page.

Quantitative research makes up only half of the picture, however; qualitative research makes up the rest. Qualitative research deals with investigating the website front-end to conclude why users are acting the way they are. Using quantitative data as the basis for qualitative research lets us pinpoint problem areas and make data-driven decisions for improvement.

It is important to note that on-site optimization is different than search engine optimization (SEO). While SEO is used to gain new organic search traffic, on-site optimization is intended to increase site conversion and user engagement for existing traffic. Certain activities from on-site optimization can organically improve SEO and vice versa, but on-site optimization and SEO are not equivalent.

For example, activities like ensuring a page has helpful content and clear calls-to-action, reducing page load time, and preventing bounces and bad exits have all been shown to improve SEO. On the other hand, these are also effective strategies for increasing conversion for existing users. Choosing between an on-site optimization or a search engine optimization exercise can be as simple as deciding if the target is new or existing traffic.

For on-site optimization, we focus on optimizing the experience for existing site traffic. Especially in eCommerce, getting traffic to your site is one thing, but it’s most important to get that traffic to convert to sales for your business. With Silk’s on-site optimization package, we deliver data-driven recommendations that help you improve the on-site experience for existing traffic, which in turn can help you grow new traffic from there.

Through on-site optimaztion , you can gain meaningful and actionable insights to the following:

1. Increase site conversion and revenue
Find and relieve barriers that are preventing site transactions. This can include points of friction or potential pain points faced by customers in areas throughout the site such as the shopping cart and checkout.

2. Increase customer engagement
Find reasons for and prevent unnecessary bounces while moving traffic into a conversion funnel. Take steps to encourage users to act when they visit your site.

3. Better allocate funds for marketing activities
Get insights into what marketing activities are and aren’t working and receive recommendations on how to improve them. Have a clear strategy and plan in place to maximize use of your marketing dollars.
Keep in mind, any optimization activities should always be paired with testing for continuous improvement. On-site optimization gives insights into the “what” and the “why,” but these insights need to be validated with implementation and testing. Using methods like A/B and multivariate testing will shed light on which insights provide the most value. Ensuring that your insights and results are both being driven by quantitative and qualitative data will set your website up for success.

Want to learn and read more about how to do on-site optimization?
Read about the subject in this article on SEO.com here: https://seo.co/improve-seo/on-site-optimization/ which provides a good insight to on-site optimization strategies.