SEO Link Building Importance.

Search engine optimization (SEO) is the process of optimizing your website and its content to rank higher in search engine results pages (SERPs). One of the most important factors in SEO is link building. In this article, we will discuss why link building is important for SEO, how to do link building correctly, and some best practices to follow.

Why link building is important for SEO

Links are important for SEO because they act as “votes” for your website. When other websites link to your content, they are essentially telling search engines that your content is valuable and useful. The more high-quality links you have pointing to your website, the more authoritative and trustworthy your website will appear to search engines. This can lead to higher search engine rankings and more organic traffic to your website.

Google Algorithm and Link Building.

Google uses links as an important parameter to rank websites in its search engine. The PageRank algorithm, which was developed by Google’s co-founders Larry Page and Sergey Brin, uses links to determine the authority of a web page. The algorithm assigns a score to each web page based on the number and quality of links pointing to it. Pages with a higher PageRank score are more likely to rank higher in Google’s search engine results.

Google’s algorithm uses links as one of the important ranking factors for determining the quality and relevance of a website. Link building refers to the process of acquiring links from other websites to your own site.

In general, Google’s algorithm considers the following factors when evaluating links:

1. Authority and trustworthiness of the linking site:
   Google considers the authority and trustworthiness of the linking site. Links from high-quality, reputable sites are valued more than those from low-quality or spammy sites.

2. Relevance of the linking page:
   Google considers the relevance of the linking page to the content on your site. Links from pages that are topically relevant to your site are valued more than those from irrelevant pages.

3. Anchor text of the link:
   Google also considers the text that is used as the anchor for the link. The anchor text should be relevant to the page it is linking to, and should not be overly optimized or spammy.

4. Diversity of linking domains:
   Google values links from a diverse range of domains rather than multiple links from the same domain.

It is important to note that link building is just one of many factors that Google’s algorithm considers when ranking sites. While acquiring high-quality links can certainly improve your site’s visibility, it should not be the sole focus of your SEO strategy.

How to do link building correctly

Link building can be a challenging and time-consuming process, but there are some best practices to follow to ensure you are doing it correctly.

1. Create high-quality content

The first step to building high-quality links is to create high-quality content that people want to link to. When your content is valuable, informative, and unique, other websites are more likely to link to it.

2. Reach out to relevant websites

Identify websites in your niche or industry that could potentially link to your content. Reach out to these websites and ask if they would be interested in linking to your content. Make sure you personalize your outreach email and explain why your content would be valuable to their audience.

3. Use social media

Share your content on social media to reach a wider audience and increase the chances of it being shared and linked to.

4. Guest blogging

Guest blogging is a great way to build links and establish yourself as an authority in your niche. Find websites that accept guest posts and pitch them ideas for articles that would be valuable to their audience.

5. Monitor your backlink profile

Regularly monitor your backlink profile to ensure that all of your links are high-quality and relevant. Use tools like Ahrefs or Moz to check for any spammy or low-quality links and disavow them if necessary.

Best practices to follow

There are also some best practices to follow when building links to ensure that you are doing it correctly.

1. Focus on quality over quantity

It’s better to have a few high-quality links from authoritative websites than a lot of low-quality links from spammy websites.

2. Use natural anchor text

Anchor text is the text that is used to link to your content. Use natural anchor text that accurately reflects the content of the page you are linking to.

3. Don’t buy links

Buying links is a violation of Google’s guidelines and can result in penalties and a loss of search engine rankings.

In conclusion, link building is an essential part of SEO and can help you achieve higher search engine rankings and more organic traffic to your website. By following best practices and creating high-quality content, you can build a strong backlink profile that will help you establish yourself as an authority in your niche.

Hello everyone,

A little trick that might help many of you with your SEO.
If you are customizing your meta title and description (and you really should) you might want to use some dynamic information to save time and help you out.

First of all, before telling you about this trick, a few reminders about metas and what I think is the best way to use them.

You should always keep in mind that metas are directed to people on the web, they must be readable, attractive and relevant.
Also remember that they will appear on Google search results. People will take less than a second to decide if they will click on your link or not, do not try to make it a clickbait, just try to explain, in very few words what is your product or your service. You will get more clicks and a better bounce rate.

You should customize them as much as you can:

This is actually the most common mistake I see and one of the reason of this post.
I know, customizing metas for each product is very time consuming, more over if you work on websites with thousands of products.

My advice:
Make a global meta title and description as many dynamic values as possible, with custom attributes. This will do most of the work for you. You will just have to check the result while creating new products and make minor adjustments.

Keep it simple:
This point is almost like the 1st advice but need to be said twice
Many site decide to put the name of their site in the meta title, or their shop catchphrase, I think this is a mistake.
If someone is searching in Google “iPhone X 16GB”
They will click on a meta showing :
“iPhone X 16GB from $200, 1 year warranty”
Not on :
“Best iPhones at the best price from superphonesite.site”

Now, many plugin that helps you manage SEO have features to create dynamic meta titles and meta descriptions for your products, including Smartcrawler pro. But if you need to add a custom attribute, it is not possible. Adding a custom woo commerce attribute like color, size, model number can be very useful to customize your meta automatically and save you a lot of time.

Here is how you can add custom attribute in your meta for WPMU Dev’s Smartcrawl plugin

1st thing, You will have to create a small mu-plugin. Open up your favorite HTML editor and save tis code as custom-meta-attribute.php.

Now head over to your WordPress installation and upload this little mu-plugin to wp-content/mu-plugins folder. Once you done that it is instantly activated by the system and no more action is needed on your side. If the “mu-plugins” folder doesn’t exist then create it in the wp-content folder.

WordPress MU-plugin code:

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How Guest Blogging Can Help Your Website Ranking

Guest blogging is a great way to get exposure for your blog or website.
Not only does it give you the opportunity to share your content with a new audience, but it can also help you build links and boost your SEO.

In this post, we’re going to take a look at why guest blogging is so important, as well as some tips for making the most of it.

We’ll also touch on some common pitfalls to avoid. By the end of this post, you should have a good understanding of how guest blogging can help your blog or website.

Guest blogging can also be a great way to learn about different blog platforms and writing styles,
By writing for other sites, you can improve your own skills and learn from the best in the business. Additionally, guest blogging can help you network with other bloggers and professionals in your field. When done correctly, guest blogging can be an incredibly valuable tool for building your brand and gaining exposure for your website or blog.

Guest blogging can help your SEO by increasing the number of inbound links to your site.
If the guest post is on a high quality site, then it can also help you rank higher in search engine results pages (SERPs). Additionally, guest blogging can help you build relationships with other bloggers and influencers in your niche.

These relationships can lead to valuable opportunities down the road, such as being able to guest blog on their sites or collaborate on projects. In addition, guest blogging can give you more exposure and traffic to your blog or website.

Guest blogging can be a great way to increase the number of inbound links to your site.
If the guest post is on a high quality site, then it can also help you rank higher in search engine results pages (SERPs). Additionally, guest blogging can help you build relationships with other bloggers and influencers in your niche.

These relationships can lead to valuable opportunities down the road, such as being able to guest blog on their sites or collaborate on projects. In addition, guest blogging can give you more exposure and traffic to your blog or website. However, there are some things that you need to keep in mind when doing guest blogging.

First and foremost, make sure that the blog that you are Guest Blogging for is high quality. Second, always submit a well written and coherent post. Third, be sure to properly cite your sources when quoting from other authors’ work. Finally, be aware of any copyright issues that may arise when using someone else’s content without permission.

To get started with guest blogging, there are a few things that you need to consider.

• First, make sure that you have the right content.
• Second, find reputable sites that want to receive your content and contact them directly.
• Third, write high-quality articles that will engage readers and highlight your expertise. Fourth, promote your blog through social media platforms and other online channels. Finally, be prepared to invest time in order to achieve success with guest blogging.

Guest blogging can be a great way to build relationships with other bloggers and websites in your industry.
However, it is important to be aware of Google’s quality standards for guest blogging. If your blog is not indexed by Google, then your guests will not be able to find your posts. Additionally, make sure that all of the content you submit as a guest blogger is high quality and relevant to your target audience.

To be successful with guest blogging, you’ll need to have a good understanding of the platform.
This means being able to write well, research your topic thoroughly, and create compelling content. Start by reading blog posts that are relevant to your industry or topic, and take notes on what makes them successful. Once you have a decent understanding of how guest blogging works, it’s time to start creating content.

Thoughts guys?

I love writing, whether about my personal thoughts or just about anything that captures my interest.

So for quite some time I have asked myself, “Should I start a blog?”

I dig on some research about the benefits of blogging, and man, I wished I started long before. Blogging allows me to learn more and earn more at the same time! Don’t we all want that? I have come up with a few yet topmost reasons why start a blog ASAP!

1. Speak Your Thoughts:
Blogging lets you become the head producer and director of your stories. You have the freedom to write about the topics that interest you and present them the way you want them to be. You do not worry about wrong inputs because you control the flow of information.

2. Learn Endlessly and Be Organized With Your Thoughts:
 When writing your blog entries, you will sometimes stumble upon topics you are not so familiar with. This becomes an opportunity for learning since you have to research more about the topic in order to come up with a high quality entry.

When I was starting my own blog, I’ve researched my way on how to start a blog, about WordPress blog, even blogging for money! Later on, these learnings turned into something productive. Also, blogging forces you to be more organized with your thoughts and see to it that one thought would flow effortlessly to another. You don’t want to be writing about your trip to Hawaii and talk about cancer on the next paragraph, right?

3. Build Your Audience Until Whenever:
With blogging, your audience will not be limited to your friends or followers only. Blogging gives you the chance to be connected to billions of people around the globe who is looking for information about a certain topic or interested about the same thing your publishing. With this, it aids you in marketing yourself or your business.

Blogging saves you a great deal of money versus highly expensive marketing campaigns while reaching out to anyone who has access with the world wide web. If this isn’t enough yet to convince you as to why start a blog, scroll down!

4. Establish Rapport and Potential Client Engagement:
If you’re into business, then it’s already a given that you need clients in order to make your business grow. Since blogging connects you to anyone at anywhere, then by giving concrete value through your entry, it would be easier to engage with your leads. These leads are potential buyers, and buyers mean money!

5. Be Known As An Authority:
Okay, we’re not talking about dictatorship here. When you already figured out how to start a blog, most commonly through WordPress blog, you’d realize later on that there are some topics that really interest you and would want to be known for them.

Hence, your audience sees you as a significant person in relation to a topic or idea at hand. It improves your image as a professional and your blogs can even become your modern day business cards. Great, right?

6. Doorway for New Opportunities:
When you’ve established yourself as a key person about a certain topic or issue, different opportunities will be knocking at your doorstep. Speaking engagements, guestings, coaching or mentoring, and even product sponsorships! All these are possible when you start your own blog page. Talk about getting famous, here’s your chance.

7. Expand Your Social Circle:
Blogging allows you to meet new people everyday from everywhere. These people might not just be potential clients but could turn into friends, business partners and suppliers. Who knows, you might just find The One through your own blog page? Exciting!

8. Supports Your Expertise:
Prior we talked about blogs as your new business cards but sometimes they could act as your resumes as well. When you’re applying for a certain position and claim to be a subject matter expert, you can back it up with your blog. How convenient it is.

“Should I start a blog?” Well, I tell you, why shouldn’t you? Enjoy your blogging!

Do you have a blog already? What inspires you to get started with blogging? And what are your struggles from the beginning to where you are now? Share your story to us and let others be inspired too.