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Understanding Social Signals and it’s Importance in SEO
Using social media marketing is the current trend in improving search engine rankings. This is done by analyzing the social signals or the customer feedback from different platforms. Traditional ranking methods are put aside in favor of social media marketing efforts since the process is effective in making a campaign successful. Moreover, it is also easier and a lot cheaper to try again if the efforts are not good enough.
What are these Social Signals?
To simply put it, social signals are the reactions you get from the audience. Upon posting a social media marketing material on Facebook, Twitter, Instagram, LinkedIn, and all other social media sites, all the views, likes, votes, shares, and pins are calculated.When the audience reacts, it indicates that consumers are aware of your brand. SERP ranking also improves because for search engines, social signals are counted as trusted “recommendations.”
Traditional Old SEO Vs. Social Signals
Up until social media became popular, traditional SEO strategies have ruled and were considered to be the only methods for having high search engine rankings. A website has to mind using the right anchor text links and backlinks, and to count keywords to increase the site’s SERP rankings.Now, Google algorithm had undergone a lot of Panda, Penguin and Hummingbird updates so the focus was shifted towards having valuable content. Websites made sure to offer content that the audience can relate to and apply on their lives.
Fast forward to today.
A lot of people are using social media and website owners have seen its value because social media became more than just a place to mingle with other users. It became a platform to introduce social media marketing strategies where the audience can instantly react upon.How Do Social Signals Help?
Social signals make a lot of difference in reducing bounce rates and encouraging repeat site visits.With the mended bounce rates and returning visitors, social signals make an overall improvement in all pages in the domain so it automatically improves the ranking criteria.
Backlinks continue to be important but it may potentially be replaced with votes and likes from the users towards a social media marketing ad. These social signals can be used to gauge brand visibility and may even generate fresh inbound links. This is the “tag team” effect which makes a site inch upwards in the SERPs.
Why Are Social Signals Important?
The people have found a lot of uses for social media, mainly for information sharing and communication; the shift caused the rise of social signals and its importance in innovative social media marketing.According to research, most websites are visited not because search engines directed the users to them but rather because it is recommended by friends – directly and through social media shares or social signals. Basically, it is curiosity that got them hooked and it shows that websites who linked with social media sites improved not only their conversion rates but also increased brand awareness and built brand loyalty. The more these things improve the more that the site gets positive social signals and the more that the site grows.
Social media is continuously growing and it is expected that more consumers are going to depend on social signals to make product and service choices as well as in valuing a brand in terms of quality and reliability.
How to Use Social Media Effectively
The audiences are most likely to have Facebook, Twitter, Pinterest, Google+, LinkedIn, and other social media accounts so your company should also set up accounts now. It is where the market and more active people is, so it is where you should be.If you are unsure with the steps on making social media marketing work, there are professional Social Media management companies who can help out.
Remember also to keep your posts within your niche. Know what the customers want and provide the information they need. Taking hold of their interest encourages them to provide the social signals you need to improve SERP rankings.
Words of caution though, just like your WordPress blog, regular updates on social media are needed to get the audience’s and Google’s attention. Publish blog content, share, reply to comments, bookmark, and make polls are some of the activities that keeps social media alive. Engage with the audience by participating in chats and discuss on the comments section too because it will elicit positive feedbacks.
If you have not yet recognized the role of social media marketing as a modern method of brand promotion, then you are missing a lot of opportunities. Try it and you will discover a big difference in using social media instead of having just the plain old SEO methods.
Which social media platform is the best for you? How does social media help you grow your blog? Share us your tips below!
An angel in wolves clothing..
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