Every time someone clicks one of your short links, Simple URL Shortener records the visit. Your statistics show how many people clicked, where they came from and what they used to open the link, so you can see which links work and which channels bring real traffic.
The Dashboard
The Dashboard is the first page you see after logging in. Pick a month at the top, and the page shows:
- Total Links – how many short links you have created
- Total Clicks – how many times your links have been clicked
- Total Bundles – how many link bundles you have
- Plan – your current plan
Below that, a graph and a table show the number of clicks per day for the selected month. The table uses the word "Views", which means the same as clicks. At the bottom you will find your newest short links and your most popular ones.
Detailed statistics
Premium plans include a full Statistics menu in the left sidebar. Each page has a Date From and Date To filter at the top. Choose your dates and press Filter to see that period, or press Reset to go back to the default view.
Location
Shows where your visitors are, broken down by continent, region and city, together with a graph of clicks per day. The location is worked out from the visitor's IP address, so it is an estimate. Visitors using a VPN or a company network may show up in a different place from where they really are.
Referrer
Shows which website or service sent the visitor to your link, for example www.google.com. Direct means no referring website was passed on. This usually happens when the link was opened from an app, an e-mail, a messenger like WhatsApp, a PDF, or was typed in or bookmarked. A high Direct count is normal and is often called dark social. Read more in our article What is Dark Social & Dark Traffic?
Browser
Shows which browsers your visitors used, such as Chrome, Safari or Firefox, with mobile versions listed separately. UNK means the browser could not be identified.
Platform
Shows which operating systems your visitors used.
Language
Shows the language set in the visitor's browser, written as a language code. For example, en-us is English (United States), en-gb is English (United Kingdom), zh-cn is Chinese (China), ja is Japanese and es-es is Spanish (Spain). This tells you which language your audience prefers, which is useful when you decide what language to write your posts and landing pages in.
Device
Shows whether visitors used a desktop computer, a smartphone or another type of device.
Mobile
Shows the brands and models of the mobile devices your visitors used. Brands are shown as short codes, for example AP for Apple, SA for Samsung and GO for Google. Model names appear as the manufacturer reports them, such as iPhone, iPad or SM-G998B for a Samsung phone.
What does "Others" mean?
On several pages you will see a line called Others. It groups visits that could not be identified or that are too small to list one by one. It is not an error.
How to use your statistics
- Compare channels. Create a separate short link for each place you share it, such as one for LinkedIn and one for your newsletter. That way you can see exactly which channel brings the clicks.
- Check your timing. Use the daily graph to see which days your links get the most clicks, and post on those days.
- Know your audience. Location and language tell you who you are actually reaching, which may be a different audience from the one you intended.
- Check mobile vs desktop. If most visitors come on a smartphone, make sure the page you link to works well on a phone.
Need more help?
If something in your statistics looks wrong, or you have a question we have not answered here, ask in our community forums or contact our support team.
