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Here is some thoughts on how SEO impacts you if you use a URL Shortener:
https://tech.co/news/5-ways-url-shorteners-impact-seo-2018-03
Well linkjuice is passed on as far as I know it as I read an article from Google long a go I think from most link shortners.
So they are not bad as long as they pass it on with a 301 server status code (Moved permanently) it is all good and dandy.
Follow the crowd and you be just another cheep.
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